In the past three years, everyone has witnessed the remarkable growth of SEO sector and with the surge of new and advanced technologies this growth will continue.
In the early months of the year 2011, Google has released the Farmer/Panda update that was basically focused on eliminating search results of feeble content, parting webmasters without websites, business owners without business and home owners without homes. After some time in the year 2012, Google once again released the Penguin update that impacted 3.1% of search results. When Penguin was compared with Panda, it found that the previous one mostly focuses on linking factors like connecting or matching anchor text with bad neighbors. In merely 14 months, Google has made the tremendous change in the digital world so; experts are expecting below mentioned 5 SEO predictions in the year 2016
1. Google will persist experimenting with SERP results:
Every tool and knowledge graph result become more and more common because of its easy accessibility. In order to monetize results, Google is taking every possible action regarding timer or credit card comparison. No matter, it aimed to sustain you on its web page or make your transaction search result an easy affair, Google will take every potential effort to augment its baseline.
2. User engagement metrics will see a development:
Google has already declared the importance of user metrics, and so it is essential for webmaster to optimize it for their viewers. However, with the growth of search technologies, the aptitude to incorporate and interpret metrics such as click through rate into SERP and bounce rate will make expanding these measurements an easy process on Google`s part.
3. Optimization of conversion rate will grow beyond limits:
At the present time, CRO has a respectable position, but with the growth of competition for search traffic, it will become more compulsory to every business that is looking to convert is share of traffic which is definitely a top priority for every booming business.
4. Savvier trade owners will assist in keeping SEO companies sincere:
In past years, SEO world was considered the Wild West because of the low-quality tactics. During this year, it is expected that the clients will share an increased amount of information due to the constant change in search algorithms and penalty stories. The decision makers will become more knowledgeable regarding methods to penalize a domain, and so they will demand improved and more fair providers that concentrate on proving ROI and long term goals. You can find several ROI tools online that support a confirms return from SEO, so this year clients can anticipate the same result from providers also.
5. Factors for mobile ranking will be at the top place:
It will not be a clear announcement from Google, but rather in the form of comprehensive case study, blog posts, multiple news articles or the detailed survey. As previous year, it was already popular and this year also it will not go slow and the sector will observe much progress and growth in this year.
The digital marketing is becoming wider and competitive the best idea to grow is outsourcing the SEO service to the experts.