Google boosts the ranking factor on the basis of mobile friendly website

Google boosts the ranking factor on the basis of mobile friendly website

Category : Latest Google Updates , SEO

The revolutionized generations of using the smart phones have proved that more than 50% of users now use mobile phones to search what is happening and so Google has announced that its mobile friendly algorithm.


It will be launched on 21 April, 2015 and it would get a ranking signal boost this May. It is said that the company would start rolling updates to mobile search results. This may affect the ranking signal and help the users to find more relevant and mobile – friendly pages. Non – mobile friendly pages would rank well if the query deserves it.

This has a technical term AMP- Accelerated Mobile Pages. Since most of the users started reading articles / blogs through mobile the mobile optimized content has became a crucial part. It will help to load the article instantly almost 4 times faster than now. It is going to affect the SEO also and user engagement.

If you already have a mobile- friendly site, you may not be impacted by the update. Will you benefit more from the update if the signal is boosted or will it have a negative impact on pages and is not mobile friendly?  The intention of the search query has a very strong signal so even if a high quality page is not mobile – friendly, it would rank well if has relevant content.

Gary Illyes asked if there was anything catastrophic on Google +’s mobile friendly update? If not, then he would prefer ditching the same. There is nothing to panic about and all you need to do is just go mobile – friendly if you are not. Google would increase mobile friendly rank in the upcoming months; it stresses high quality content and is not mobile friendly.

Google will increase the effect of ranking signal for mobile friendly ranking and help users to find more relevant and mobile friendly pages. The intention of search query is very strong and pages with high quality content, even if it is not mobile – friendly would rank well. Sites that are already mobile friendly do not need to worry about anything.

Did you have a mobile friendly site? If not you have to also participate in the race else your existing rank may fall in the coming month. You can also outsource it to the best SEO company in Delhi and get a mobile optimized site!!

Top five predictions of SEO for 2016 by experts

Category : Latest Google Updates , SEO

In the past three years, everyone has witnessed the remarkable growth of SEO sector and with the surge of new and advanced technologies this growth will continue.

In the early months of the year 2011, Google has released the Farmer/Panda update that was basically focused on eliminating search results of feeble content, parting webmasters without websites, business owners without business and home owners without homes.  After some time in the year 2012, Google once again released the Penguin update that impacted 3.1% of search results. When Penguin was compared with Panda, it found that the previous one mostly focuses on linking factors like connecting or matching anchor text  with bad neighbors.  In merely 14 months, Google has made the tremendous change in the digital world so; experts are expecting below mentioned 5 SEO predictions in the year 2016

1. Google will persist experimenting with SERP results: 

Every tool and knowledge graph result become more and more common because of its easy accessibility. In order to monetize results, Google is taking every possible action regarding timer or credit card comparison. No matter, it aimed to sustain you on its web page or make your transaction search result an easy affair, Google will take every potential effort to augment its baseline.

2. User engagement metrics will see a development:

Google has already declared the importance of user metrics, and so it is essential for webmaster to optimize it for their viewers. However, with the growth of search technologies, the aptitude to incorporate and interpret metrics such as click through rate into SERP and bounce rate will make expanding these measurements an easy process on Google`s part.

3. Optimization of conversion rate will grow beyond limits:

At the present time, CRO has a respectable position, but with the growth of competition for search traffic, it will become more compulsory to every business that is looking to convert is share of traffic which is definitely a top priority for every booming business.

4. Savvier trade owners will assist in keeping SEO companies sincere:

In past years, SEO world was considered the Wild West because of the low-quality tactics. During this year, it is expected that the clients will share an increased amount of information due to the constant change in search algorithms and penalty stories. The decision makers will become more knowledgeable regarding methods to penalize a domain, and so they will demand improved and more fair providers that concentrate on proving ROI and long term goals. You can find several ROI tools online that support a confirms return from SEO, so this year clients can anticipate the same result from providers also.

5. Factors for mobile ranking will be at the top place:

It will not be a clear announcement from Google, but rather in the form of comprehensive case study, blog posts, multiple news articles or the detailed survey. As previous year, it was already popular and this year also it will not go slow and the sector will observe much progress and growth in this year.

The digital marketing is becoming wider and competitive the best idea to grow is outsourcing the SEO service to the experts.



Effective tips that can rank your website to the top

Category : Content Writing , SEO

Almost all the products and services are now available online, seems like having an online website has become important like identity. Once a website is built, it’s become important to engage traffic so that more and more numbers of people come across and know about it.

Here I’m going to discuss about few effective marketing tips that may help to engage the viewers and lead to have a better ranking to the website. The search engines, especially Google gives alexa ranking that shows the position of the website. A rank indicator may also help to check the website position such ranking are awarded on the basis of 3 important things namely:

  • Rich content posted in the Blog/Article
  • SEO Friendly content
  • Available links related to the content

Let’s have a look on how a web page rank be scored higher:

Making quality Content


The content quality has great significance in the position of your site page in search engines. So it needs to be classy and alluring. Such things that need to be considered for the content quality are:

  • Innovative content writing skill:

Writing content is not an easy task, it requires to be innovative that makes the content bring original and grab attention of the users through the meaningful sentences.


  • Keep adding latest content that makes your website updated:

Writing content regularly makes the website updated and keeps on improving the rank. Uploading a new content helps in increasing the rank of your web page.


  • Meaningful content along with targeting keywords

Descriptive keywords play an important role in the content it grabs the attention and target the visitors to your site through particular keyword.


  • Optimization of your website

A proper website Optimization is equally important for getting the improved ranking for your website.

Optimized Web page


The content of your web pages should be optimized properly with appropriate keywords and conversational searches. To optimize the website the title of content should have SEO friendly keyword and it must have relevant images.

  • No keywords stuffing

The overuse of the Keywords degrades the site quality. The content must contain accurate keyword with the proper title. The higher quality of content will be more clicks your website will gain and it directly increases the rank of a website.


  • Adding back links to the content

Adding commentary to the content is a great idea to have the back links. The other idea is to add links of other contents so that Google can target the visitors easily and increase the rank of the site.


  • Promotions of your website

To be popular in search engines a large scale promotion is also important, that improves the ranking of a page and help to gain the popularity among the peoples. There are a various methods of making promotion.

  • Adding a sitemap to the website

The sitemap in website describes about the pages in the website and helps Google to check links that makes it easily reachable to the website through the content.

The RSS feed for sharing content


The new readers keep on increasing through the RSS feed. It leads to increase in traffic to the website and also increases the page rank. Content sharing increases the rank of the web page. So, it should be shared at wide scale with the social media platforms like Facebook , Google+ Twitter, LinkedIn and even Picasa or pinterest if it’s a product selling website.

A simple and few easy things that should be considered are mentioned here the all you need to hire the effective marketing professional!!